Interesting summary of video statistics

January 4, 2022

TechSmith, the makers of Snagit and Camtasia software (I use both), have done an extensive survey into online video usage, available here: https://www.techsmith.com/blog/video-statistics/

In summary:

  • 71% of people reported watching two or more instructional videos per week (up 33% compared to 2018)
  • 43% of viewers prefer instructional and informational videos between three to six minutes in length, while another 15% preferred videos up to nine minutes
  • Online search continues to be the most common way (45%) for users to find instructional and informational video content
  • Video title and description are the most common reason why viewers choose a video to watch
  • 92% of ‘great videos’ came in below the 20-minute mark.

There is a lot more to unpack from their research and it’s a ‘must read’ for anyone creating video content.


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