Proofread before publishing

September 22, 2014

I stayed at the lovely Sydney Hilton when I spoke at a conference held there last month. When I was checking the hotel’s website prior to my trip, I clicked a link to a spa business on (or very close to) the premises. The link is so tied into the Sydney Hilton’s website that I initially assumed it was part of the hotel’s services.

This spa business promotes itself as high-end and their prices reflect that. Their alliance with the Sydney Hilton also attests to that.

However, I didn’t try any of their spa treatments. Why? Well, cost was one reason, but the main reason was the lack of care taken with their website and its content. While there may be no correlation with the quality of their website and the quality of their services, in my mind lack of care in one equates to potential lack of care in the other.

So what was so wrong with their website? Here are a few examples (screen shots below):

  • spelling errors, typos, and duplicated words
  • sentences that didn’t make sense
  • placeholder text instead of real content
  • photos that showed dirty fingernails.

How could they have fixed this before their website went ‘live’? Well, having someone proofread every page, every heading, every caption, and check every photo would have been a good start. And if there’s no-one in-house who felt comfortable doing this, then they could have hired an editor for a couple of hours to do it for them. A small price to pay to NOT turn potential customers away.

A sample of screen shots from this website — there were many more examples I could have used as the site was littered with them.


Typo in heading, and use of irrelevant placeholder text


Repeated words (‘for for’), one word split in two (‘I deal’ versus ‘Ideal’), and a sentence that just doesn’t make sense



Spelling errors and typos (‘form’ instead of ‘from’)


And you promote facial treatments by people with dirty fingernails? Ewww! If this was a stock photo, get another one. Better yet, get your own photos taken by a professional photographer.


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