Be sure: Assure, ensure, or insureJuly 14, 2014
Based on a Writing Tip I wrote for my work colleagues… I adapted this succinct advice from an online discussion topic I was privy to.
Assure, ensure, and insure generally all mean ‘to make secure or certain’. However, they are distinguished by their level of specificity:
- Ensure means ‘to guarantee’ and is the least specific of the three. Example: Installing this new piece of equipment will ensure that our deadlines are met.
- Assure is more precise; it mostly means ‘to guarantee a person (of something)’. Example: The dispatcher assured me that it had been sent.
- Insure means ‘to guarantee a person or property against financial loss’. Example: The facility was insured against ‘an act of God’.
- assure relates to people
- ensure relates to things
- insure relates to money