Headline and image juxtaposition

May 21, 2013

Seen in our local Sunday paper:


The ‘Labs’ article was about meth labs, but at first glance it looked like it was about dogs as the picture next to it was of a labrador cross. Either the editor did this deliberately for a laugh, or it was an unfortunate error.

It’s the sort of thing Jay Leno used to feature in ‘Headlines’ on his show ;-)


  1. This placement of a photo about an adjoining story reminds me of a Womens Weekly cover many years ago. There was a photo of the pope with his big tall headware on. Then there was some text something along the lines of “Make your own easter hat “:Underneath was an imagine of a child in an easter bonnet. Clearly the photo applied to the craft story and not the pope.

    Not sure how you know it was a Labrador cross.

  2. Me again

    A good example of how placement of something on a page with just the tiniest of dividing lines can be misinterpreted.

    This is a lesson for all us technical communicators. That’s why even the most basic user testing with a colleague’s quick look over can avoid such misinterpretations.

    And don’t forget the user blames themselves when it is generally our fault

  3. I knew it was a labrador cross, because the article about the boy said so in the last paragraph ;-)

  4. Jay still does the Headlines segment, though he won’t for much longer. As you may have heard, he’s officially leaving the Tonight show after 20 years on air. Jimmy Fallon will take over, and Seth Meyers of Saturday Night Live fame for Jimmy’s slot at 12:30. I have my own misgivings about Fallon in what IMHO will forever be Johnny’s chair, and turning over the Carson empire to the “youth vote”… but those are irrelevant to this blog ;-) Jay has three Headlines collections in book form if you’re so inclined. (Link to Barnes & Noble is in my signature to avoid the “lunchmeat” filter.)

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