Another strange labelMay 8, 2012
This time, quite a different mixed message that still has me puzzling.
I live in the south-west corner of Western Australia not far from several famous wine regions (Margaret River, Geographe, and Blackwood Valley, in particular). When we go out for dinner in a restaurant, we try to buy local wine — really local if possible, then south-west wine or Western Australian wine in general, before we look at a wine from other areas of Australia. Many of the local wines are from boutique winemakers who don’t make wine in export quantities. There are exceptions, of course, and some winemakers have a healthy export market.
So that’s the background to this label:
Frankland River is in the lower south-west of Western Australia; the 3 Oceans Wine Company is in the Margaret River wine region in south-west Western Australia, about an hour’s drive from where I live. The restaurant where I had this wine is about a 45-minute drive from the winery.
So why on earth is there an ‘Imported from Finland’ note on this bottle???
My husband thought it must be a mis-labeling and that perhaps a batch of wines from the winery got the wrong labels. It’s the only logical explanation, because why else would a Western Australian restaurant be purchasing a Western Australian wine from an importer in Finland?
That said, there are Australian wines that Australians can buy cheaper in the US than in Australia (Penfolds Bin 389 springs to mind…). The reason is that these large companies export massive quantities of their wine in big vats/bladders. The wine is then bottled in the importing country and the label is applied.
Anyone got any other ideas? I’m still confused by the mixed messages on this label.