Too many steps

February 21, 2012

I needed to unsubscribe from an email newsletter. Easy enough, you’d think. You just click the Unsubscribe link at the bottom of the email, which typically takes you to a web page that tells you that you’re now unsubscribed, and sometimes gives you the option of resubscribing in case you made a mistake.

Not this time.

I clicked the Unsubscribe link at the bottom of the email, and a web page opened:

What the? I had to click another link??? So I clicked it. And got another web page displayed:

Now I have to check my email??? And what’s the language box for? (I selected a different language and didn’t get the message displayed in another language — instead I got ANOTHER web page where I could subscribe!).

When the email came through, I got this:

Sheesh! I had to do about six steps/clicks/actions just to unsubscribe from the email list. It should’ve taken two steps at the most — click the link in the email, then either click a confirmation in the webpage OR, even better, just see a message that I’ve been unsubscribed and close the web page.

This process is in need of a serious makeover.

One comment

  1. That’s because they don’t want you to unsubscribe. They want you to give up in the middle of a frustrating process, and just stay subscribed.

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