Trust is an issueJanuary 30, 2012
I read about a handy little app in a computer magazine the other day. So I went to the website, where I watched a video of what it does.
I wanted to find out more about the company behind it, so I went to the About section (which told me NOTHING about the history of the company or the people behind it) and then I went to the Contact section expecting to see a street or postal address at least, perhaps a map, definitely one or more phone numbers for sales, support etc. All these things are the ‘trust’ cues I use to decide whether or not the company is legitimate and whether I can trust them with my details and my money.
But I got nothing except misspelled link text (highlighted in yellow in the screen shot below) and links that only went to generic email addresses. I decided not to download/buy this app as the lack of ‘trust’ cues meant that I felt uneasy about trusting them with my information.
If they’re a 15-year-old operating out of the family basement — and if they tell me that (i.e. give me the backstory) — then I’d be more likely to trust them than giving me nothing on their About/Contact pages.
How about you? Do you check out a company’s About/Contact page before trusting them with your details/money?