Fun with road safety signs

January 17, 2012

Long-time blog reader, client, and good guy, J, shared these photos with me that he took while driving through South Australia on his way back to Perth, Western Australia.

It seems they’re part of a road safety campaign, though it’s a concern that ‘political correctness’ (a oxymoron if ever there was one!) has resulted in ‘rooster’ being substituted for ‘cock’ in the press releases.

Clever. To the point. And they get the message across to the target audience — young Aussie male country drivers. I love how they targeted their intended audience so well. Typically, these young guys don’t read newspapers or watch TV news etc., so traditional ads never really get to them. But a billboard on a country road that they’re likely to be speeding on? Priceless.

Don't drive like a knob

Don't drive like a wanker

Don't drive like a cock

Update: Complaints about these signs rejected: http://www.news.com.au/national/state-government-rejects-complaints-about-offensive-road-safety-signs/story-fncynjr2-1226440721822

[Links last checked January 2012; thanks for sharing the photos, J]

One comment

  1. Thank heavens for alt text – the first one mystified me.

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