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The importance of an About page — and what you should include in it

May 25, 2010

In his Guidelines for Writing a Good About Page, Jacob Gube covers:

  • the three types of readers who come to an About page (first time visitors, regular users, and people who want to work with you) and what information they are looking for when they get there
  • what you should include in an About page (the who, what, where, when, why and how of your company)
  • how to use the ‘inverted pyramid’ structure in your About page
  • the importance of writing with personality.

Gube also shows and discusses example About pages and why they work.

A great resource for a web page that everyone has, but not everyone does well.

The link to that article again? http://sixrevisions.com/content-strategy/about-page-guidelines/

[Links last checked May 2010]

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