Working towards happy users

October 26, 2009

Usability expert, Dana Chisnell, has written a great article on how some companies create happy users who then become ‘champions’ for that product/service/company, while others put all sorts of barriers in your way when you’re trying to do something simple like book a flight.

Her article is here: http://usabilitytestinghowto.blogspot.com/2009/08/beyond-frustration-3-levels-of-happy.html


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