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The perennial font argument: Serif or Sans serif?

January 14, 2009

Many studies have been done into whether serif or sans serif fonts are best for print or online. My personal preference is sans serif for both, but that’s a *personal* preference. If your corporate style guide dictates what you have to use, you don’t get a choice.

But what about those studies? What do *they* say about which style of font is most legible for a particular format? Well, that depends on which study you read!

Instead of reading all the studies and analyzing them, Alex Poole has done it for you: http://www.alexpoole.info/academic/literaturereview.html

Alex ‘reviewed over 50 empirical studies in typography’ and came to this conclusion:

… we should accept that most reasonably designed typefaces in mainstream use will be equally legible, and that it makes much more sense to argue in favour of serif or sans serif typefaces on aesthetic grounds than on the question of legibility.

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