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		<title>Headline and image juxtaposition</title>
		<link>http://cybertext.wordpress.com/2013/05/21/headline-and-image-juxtaposition/</link>
		<comments>http://cybertext.wordpress.com/2013/05/21/headline-and-image-juxtaposition/#comments</comments>
		<pubDate>Mon, 20 May 2013 21:30:48 +0000</pubDate>
		<dc:creator>Rhonda</dc:creator>
				<category><![CDATA[Humor]]></category>

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		<description><![CDATA[Seen in our local Sunday paper: The &#8216;Labs&#8217; article was about meth labs, but at first glance it looked like it was about dogs as the picture next to it was of a labrador cross. Either the editor did this deliberately for a laugh, or it was an unfortunate error. It&#8217;s the sort of thing [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10550&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Seen in our local Sunday paper:</p>
<p><a href="http://cybertext.files.wordpress.com/2013/05/labs.jpg"><img class="aligncenter size-full wp-image-10551" alt="labs" src="http://cybertext.files.wordpress.com/2013/05/labs.jpg?w=450&#038;h=378" width="450" height="378" /></a></p>
<p>The &#8216;Labs&#8217; article was about meth labs, but at first glance it looked like it was about dogs as the picture next to it was of a labrador cross. Either the editor did this deliberately for a laugh, or it was an unfortunate error.</p>
<p>It&#8217;s the sort of thing Jay Leno used to feature in &#8216;Headlines&#8217; on his show ;-)</p>
<br />Filed under: <a href='http://cybertext.wordpress.com/category/humor/'>Humor</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cybertext.wordpress.com/10550/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cybertext.wordpress.com/10550/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10550&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Rhonda</media:title>
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			<media:title type="html">labs</media:title>
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		<title>That versus which</title>
		<link>http://cybertext.wordpress.com/2013/05/17/that-versus-which/</link>
		<comments>http://cybertext.wordpress.com/2013/05/17/that-versus-which/#comments</comments>
		<pubDate>Thu, 16 May 2013 21:30:58 +0000</pubDate>
		<dc:creator>Rhonda</dc:creator>
				<category><![CDATA[Word Usage]]></category>

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		<description><![CDATA[Based on a writing tip I wrote recently for my work colleagues&#8230; ****************** Bottom line: Use ‘that’ if the phrase is integral to the meaning of the sentence (i.e. a ‘restrictive’ or ‘essential’ clause). Use ‘which’ if the sentence can stand alone without the phrase (i.e. ‘non-restrictive’ or ‘non-essential’ clause); a ‘which’ clause typically expands [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10542&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Based on a writing tip I wrote recently for my work colleagues&#8230;</p>
<p>******************</p>
<p><b>Bottom line:</b></p>
<ul>
<li><b>Use ‘that’ if the phrase is integral to the meaning of the sentence (i.e. a ‘restrictive’ or ‘essential’ clause).</b></li>
<li><b>Use ‘which’ if the sentence can stand alone without the phrase (i.e. ‘non-restrictive’ or ‘non-essential’ clause); a ‘which’ clause typically expands on or enhances the information already given. </b></li>
<li><b>‘Which’ typically follows a comma, whereas ‘that’ rarely does.</b></li>
<li><b>A good test for when to use ‘that’ or ‘which’ is to remove the clause—if the sentence still makes sense, use ‘which’; if it doesn’t, use ‘that’.  </b></li>
</ul>
<p>One area where I make a lot of corrections when editing a document is the use of ‘that’ or ‘which’. There are hundreds of web pages devoted to discussing the differences, some very technical – I’ve listed a few below.</p>
<p>Your use of ‘that’ or ‘which’ depends on whether your clause is restrictive or not.</p>
<p>Examples of non-restrictive clauses (i.e. they could be removed without changing the meaning of the sentence) where you would use ‘which’ are shown in red:</p>
<ul>
<li>A subset of the Emergency Response Plan is the Marine Oil Pollution Plan, <span style="color:#ff0000;">which describes the [company's] response to an oil spill</span>.</li>
<li>Maps and detailed information have been compiled for [location], <span style="color:#ff0000;">which detail the beaches, vehicle access tracks, habitats, vegetation communities, mangroves, and other sensitive areas</span>.</li>
<li>The largest vessels of the fleet,<span style="color:#ff0000;"> which represent the greatest potential spill volumes</span>, always operate with support vessels nearby.</li>
<li>All bores, <span style="color:#ff0000;">which include production, exploration, and purpose-drilled monitoring bores</span>, are to be sealed or capped appropriately to prevent ingress of fauna.</li>
</ul>
<p>Examples of restrictive clauses (i.e. the clause is integral to the sentence’s meaning) where you would use ‘that’ are shown in red:</p>
<ul>
<li>Known active warrens occupied by [animal] are to be trapped by [company/government department] within one week prior to clearing, so as to remove individuals<span style="color:#ff0000;"> that occupy the warren</span> and relocate them elsewhere (under licence) as agreed between [company] and [government department]. <i>(NOTE: This one is restrictive as you’re only referring to individuals that occupy the warren, not all individuals.)</i></li>
<li>For sites <span style="color:#ff0000;">that are cleared in progressive stages</span>, fauna searches should be undertaken at each stage of clearance. <i>(NOTE: This one is restrictive as you’re only referring to specific types of sites, not all sites.)</i></li>
<li>Techniques<span style="color:#ff0000;"> that wash oiled sand into the lower intertidal and subtidal zones</span> should be avoided. <i>(NOTE: This one is restrictive as you’re only referring to specific types of techniques, not all techniques.)</i></li>
</ul>
<p>[And no, I won't comment on the use of passive voice in these examples...]</p>
<p>See also:</p>
<ul>
<li><a href="http://grammar.quickanddirtytips.com/which-versus-that.aspx">http://grammar.quickanddirtytips.com/which-versus-that.aspx</a></li>
<li><a href="http://grammar.quickanddirtytips.com/which-versus-that-advanced.aspx">http://grammar.quickanddirtytips.com/which-versus-that-advanced.aspx</a></li>
<li><a href="http://www.dailywritingtips.com/that-vs-which/">http://www.dailywritingtips.com/that-vs-which/</a></li>
<li><a href="http://www.grammarbook.com/grammar/whoVwhVt.asp">http://www.grammarbook.com/grammar/whoVwhVt.asp</a></li>
<li><a href="http://www.worldwidewords.org/articles/which.htm">http://www.worldwidewords.org/articles/which.htm</a></li>
</ul>
<p>[Links last checked May 2013]</p>
<br />Filed under: <a href='http://cybertext.wordpress.com/category/styles/word-usage/'>Word Usage</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cybertext.wordpress.com/10542/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cybertext.wordpress.com/10542/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10542&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rhonda</media:title>
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		<title>No wonder the world has a plastic problem</title>
		<link>http://cybertext.wordpress.com/2013/05/16/no-wonder-the-world-has-a-plastic-problem/</link>
		<comments>http://cybertext.wordpress.com/2013/05/16/no-wonder-the-world-has-a-plastic-problem/#comments</comments>
		<pubDate>Wed, 15 May 2013 21:30:53 +0000</pubDate>
		<dc:creator>Rhonda</dc:creator>
				<category><![CDATA[User experience]]></category>

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		<description><![CDATA[On Saturday, I bought three small &#8212; and cheap &#8212; items from a big-name department store and a hardware store. Each came in packaging that wasn&#8217;t warranted, even if the price of each item had been much higher. Exhibit 1: The watch The first item was a watch. I no longer buy expensive watches &#8212; [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10529&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>On Saturday, I bought three small &#8212; and cheap &#8212; items from a big-name department store and a hardware store. Each came in packaging that wasn&#8217;t warranted, even if the price of each item had been much higher.</p>
<h2>Exhibit 1: The watch</h2>
<p>The first item was a watch. I no longer buy expensive watches &#8212; a $10 to $20 watch does just fine at telling the time. As I work from home, I only wear a watch occasionally, so spending big bucks on a watch seems silly. My last $10 watch lasted me a couple of years, but it died recently &#8212; the battery went and the band was on its last legs. At $10 for the purchase, it just wasn&#8217;t worth fixing &#8212; a new battery and band and the fitting of both would cost upwards of $40, so I decided to replace it with another $10 watch from Big W (like Target, Wal-Mart etc. in the US).</p>
<p>Here&#8217;s how my watch was packaged:</p>
<p><a href="http://cybertext.files.wordpress.com/2013/05/stupid_packaging_watch01.jpg"><img alt="stupid_packaging_watch01" src="http://cybertext.files.wordpress.com/2013/05/stupid_packaging_watch01.jpg?w=450&#038;h=636" width="450" height="636" /></a></p>
<p><a href="http://cybertext.files.wordpress.com/2013/05/stupid_packaging_watch04.jpg"><img alt="stupid_packaging_watch04" src="http://cybertext.files.wordpress.com/2013/05/stupid_packaging_watch04.jpg?w=450&#038;h=385" width="450" height="385" /></a></p>
<p>Yes, this $10 watch was inside a sealed plastic clam shell.</p>
<p>But wait&#8230; there&#8217;s more&#8230;</p>
<p>Inside this triangular piece of plastic that was almost impossible to cut open without cutting yourself in the process, was a hard plastic display holder, around which were TWO tightly strapped cable ties holding the watch. And notice the square thing underneath the hard plastic bit? That&#8217;s an RF security tag!</p>
<p><a href="http://cybertext.files.wordpress.com/2013/05/stupid_packaging_watch02.jpg"><img alt="stupid_packaging_watch02" src="http://cybertext.files.wordpress.com/2013/05/stupid_packaging_watch02.jpg?w=428&#038;h=756" width="428" height="756" /></a></p>
<p>What were they thinking? That these watches (at &lt;$10) were so darned precious that they needed this sort of protection?</p>
<p>After I got everything cut open and pulled apart (a process that took several minutes, a lot of frustration, a few expletives, and a pair of scissors), I was left with this:</p>
<p><a href="http://cybertext.files.wordpress.com/2013/05/stupid_packaging_watch03.jpg"><img class="aligncenter size-full wp-image-10531" alt="stupid_packaging_watch03" src="http://cybertext.files.wordpress.com/2013/05/stupid_packaging_watch03.jpg?w=450&#038;h=733" width="450" height="733" /></a></p>
<p>I only wanted a watch, not a small landfill&#8217;s worth of plastic!! Had I thought about, I should have opened the package in the store after paying for it, and handed the packaging back to Big W. If more customers did that, maybe these stores would get the hint that all this over-packaging is totally unnecessary&#8230; especially for low-priced items such as this.</p>
<p>I suspect that if I bought a Cartier watch in a jewellery store, it would come with less unnecessary packaging. And I also suspect that all this packaging added about $2 to the cost of this already cheap watch.</p>
<p>Oh, and my husband got cut by this outer plastic when he was sorting our recyclable trash&#8230; he wasn&#8217;t happy!</p>
<h2>Exhibit 2: The surge protector</h2>
<p>Next stop was Bunnings (like Home Depot or Lowes in the US), where I needed to buy a surge protector. It was $4.95, and like the watch, it came in a hard plastic clam shell sealed against ingress by anything nasty, and moulded to suit the shape of the $5 object inside.</p>
<p><a href="http://cybertext.files.wordpress.com/2013/05/stupid_packaging_power01.jpg"><img class="aligncenter size-full wp-image-10534" alt="stupid_packaging_power01" src="http://cybertext.files.wordpress.com/2013/05/stupid_packaging_power01.jpg?w=450&#038;h=441" width="450" height="441" /></a></p>
<p><a href="http://cybertext.files.wordpress.com/2013/05/stupid_packaging_power02.jpg"><img class="aligncenter size-full wp-image-10535" alt="stupid_packaging_power02" src="http://cybertext.files.wordpress.com/2013/05/stupid_packaging_power02.jpg?w=450&#038;h=523" width="450" height="523" /></a></p>
<p>I could only open this package with scissors &#8212; it sure couldn&#8217;t be prised open. And like the watch&#8217;s packaging, I had to be careful not to get cut by the sharp edges of the plastic as I cut it open.</p>
<p>I wonder what people with arthritis or limited hand mobility do? This stuff was TOUGH to cut, and once cut, it&#8217;s dangerously sharp.</p>
<h2>Exhibit 3: The tape</h2>
<p>My other purchase at Bunnings was some plumbers&#8217; tape. This one wasn&#8217;t as badly packaged as the other two items, but it was still overkill for a $1.99 item!</p>
<p><a href="http://cybertext.files.wordpress.com/2013/05/stupid_packaging_tape01.jpg"><img class="aligncenter size-full wp-image-10536" alt="stupid_packaging_tape01" src="http://cybertext.files.wordpress.com/2013/05/stupid_packaging_tape01.jpg?w=450&#038;h=453" width="450" height="453" /></a></p>
<p>At least I could get it open without scissors and the risk of cutting myself because the moulded plastic over the tape reel just wrapped around the cardboard and was stapled to it with a single staple. However, notice that the tape reel is inside a plastic &#8216;doughnut&#8217; ring, which has a plastic top and bottom piece! Though having now used the plumbers&#8217; tape, I think that the ring is necessary as this stuff is really fine and wants to fall off the reel.</p>
<p>*****</p>
<p>Back in the day (meaning a decade or so ago), you could buy things like plumbers&#8217; tape loose from bins in the aisles at Bunnings; they didn&#8217;t come on a piece of cardboard with a moulded piece of plastic stapled to them. Likewise for things like surge protectors. Has all this unnecessary packaging come about because customers asked for it? (I doubt it) Or because stores were losing too much to shoplifting and pilfering? (possible) Or because manufacturers now have to have instructions and warnings for EVERYTHING they make, and those instructions and warnings have to be attached to the product? (very likely)</p>
<p>Even if instructions and warnings have to be attached to the item, and the item has to be secured against shoplifting, there are ways to minimize the packaging. For example, the surge protector could be attached to the cardboard warning/instructional material with a cable tie with no other plastic required; likewise the watch and the plumbers&#8217; tape. These sealed clam shell plastic containers are unnecessary for products such as these, and just add to the manufacturing cost and the cost to the environment when it comes time to dispose of them. And nothing I saw on any of the plastic packaging indicated it had been made from recycled materials or that it could be recycled. &lt;grrrr&gt;</p>
<br />Filed under: <a href='http://cybertext.wordpress.com/category/technical-writing/user-experience-technical-writing/'>User experience</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cybertext.wordpress.com/10529/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cybertext.wordpress.com/10529/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10529&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Rhonda</media:title>
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		<title>Misleading ads from Qantas Frequent Flyer</title>
		<link>http://cybertext.wordpress.com/2013/05/15/misleading-ads-from-qantas-frequent-flyer/</link>
		<comments>http://cybertext.wordpress.com/2013/05/15/misleading-ads-from-qantas-frequent-flyer/#comments</comments>
		<pubDate>Tue, 14 May 2013 21:30:54 +0000</pubDate>
		<dc:creator>Rhonda</dc:creator>
				<category><![CDATA[User experience]]></category>

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		<description><![CDATA[I&#8217;ve been a Qantas Frequent Flyer and Qantas Club Life Member for just over 20 years (yikes!), and so I get their promotional emails, which seem to come with increasing regularity. Most of the time I just delete them, but occasionally one catches my eye, especially when it offers what I perceive to be a [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10521&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>I&#8217;ve been a Qantas Frequent Flyer and Qantas Club Life Member for just over 20 years (yikes!), and so I get their promotional emails, which seem to come with increasing regularity. Most of the time I just delete them, but occasionally one catches my eye, especially when it offers what I perceive to be a &#8216;very good deal&#8217;.</p>
<p>A bit of background&#8230; Perth hotel prices are EXORBITANT, and they&#8217;ve been ridiculously high for several years. We&#8217;re in a resources boom, so hotel room prices mid-week (in particular) are through the roof. To even find a decent hotel offering a room for less than $250 a night is very unusual; it&#8217;s more like $400+ a night.</p>
<p>Which is why this Qantas promo for hotel stays caught my eye (I&#8217;ve highlighted the relevant bits in yellow):</p>
<p><a href="http://cybertext.files.wordpress.com/2013/05/qantas_misleading_ads01.jpg"><img class="aligncenter size-full wp-image-10523" alt="qantas_misleading_ads01" src="http://cybertext.files.wordpress.com/2013/05/qantas_misleading_ads01.jpg?w=450"   /></a>Note that the price advertised ($179) is based on a stay at Crown Metropol (ex-Burswood Hotel) in Perth. Now, $179 is a good deal for Perth, and Crown is a 5-star hotel. So, $179 for a 5-star hotel in Perth? Gotta click on that!</p>
<p>And here&#8217;s what I got:</p>
<p><a href="http://cybertext.files.wordpress.com/2013/05/qantas_misleading_ads02.jpg"><img class="aligncenter" alt="qantas_misleading_ads02" src="http://cybertext.files.wordpress.com/2013/05/qantas_misleading_ads02.jpg?w=260&#038;h=323" width="260" height="323" /></a>Yep, that $179 deal has suddenly morphed in a &#8216;minimum $269&#8242; deal, some $90 more. Thanks, Qantas&#8230;</p>
<p>However, the Qantas deal is still cheaper than offers from sites like Wotif.com for the same hotel, where their cheapest deal is $295 for just one night in the coming two weeks:</p>
<p><a href="http://cybertext.files.wordpress.com/2013/05/qantas_misleading_ads03.jpg"><img class="aligncenter size-full wp-image-10524" alt="qantas_misleading_ads03" src="http://cybertext.files.wordpress.com/2013/05/qantas_misleading_ads03.jpg?w=450&#038;h=302" width="450" height="302" /></a></p>
<p>I guess I won&#8217;t be staying overnight in Perth any time soon.</p>
<br />Filed under: <a href='http://cybertext.wordpress.com/category/technical-writing/user-experience-technical-writing/'>User experience</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cybertext.wordpress.com/10521/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cybertext.wordpress.com/10521/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10521&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://cybertext.wordpress.com/2013/05/15/misleading-ads-from-qantas-frequent-flyer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rhonda</media:title>
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			<media:title type="html">qantas_misleading_ads01</media:title>
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			<media:title type="html">qantas_misleading_ads02</media:title>
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		<title>Mental model disconnection</title>
		<link>http://cybertext.wordpress.com/2013/05/10/mental-model-disconnection/</link>
		<comments>http://cybertext.wordpress.com/2013/05/10/mental-model-disconnection/#comments</comments>
		<pubDate>Thu, 09 May 2013 21:30:09 +0000</pubDate>
		<dc:creator>Rhonda</dc:creator>
				<category><![CDATA[User experience]]></category>
		<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://cybertext.wordpress.com/?p=10514</guid>
		<description><![CDATA[I was looking up a website for a local bathroom renovation company. This image was on all their web pages: A cooktop and range hood just don&#8217;t fit my mental model of a bathroom, so I checked their entire website to see if they did kitchen renovations as well, and found NOTHING to indicate that [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10514&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>I was looking up a website for a local bathroom renovation company. This image was on all their web pages:</p>
<p><a href="http://cybertext.files.wordpress.com/2013/05/bathroom_renos.jpg"><img class="aligncenter size-full wp-image-10517" alt="bathroom_renos" src="http://cybertext.files.wordpress.com/2013/05/bathroom_renos.jpg?w=450&#038;h=623" width="450" height="623" /></a></p>
<p>A cooktop and range hood just don&#8217;t fit my mental model of a bathroom, so I checked their entire website to see if they did kitchen renovations as well, and found NOTHING to indicate that they do. Their business name clearly states that they do bathroom renovations.</p>
<p>Which leads me to wonder WHY they have an image of a range hood and cooktop on their bathroom renovation site. Did their web designer just grab any image from the internet and plonk it there? Or do they do kitchen renos too, but they&#8217;re keeping that service hidden for now? Or did no-one who signed off on the website notice that the image doesn&#8217;t match their business name and service offerings?</p>
<p>The problem with this mental model mismatch is that I now don&#8217;t trust that this company would take the care required to do a bathroom reno for me (not that I want one now, but that&#8217;s not the point). Any trust I may have engendered from looking at their website text and testimonials has been reduced by this cognitive dissonance.</p>
<p><strong>Bottom line:</strong> Trust is jeopardized when the images and text (and business name in this case) on your website don&#8217;t match. If your prospective customer sees that you can&#8217;t get that right, then they won&#8217;t trust you to get their job done right either.</p>
<p>Or maybe that&#8217;s just me&#8230;</p>
<br />Filed under: <a href='http://cybertext.wordpress.com/category/technical-writing/user-experience-technical-writing/'>User experience</a>, <a href='http://cybertext.wordpress.com/category/web-development/'>Web development</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cybertext.wordpress.com/10514/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cybertext.wordpress.com/10514/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10514&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Rhonda</media:title>
		</media:content>

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		<title>Honoring a customer service promise</title>
		<link>http://cybertext.wordpress.com/2013/05/06/honoring-a-customer-service-promise/</link>
		<comments>http://cybertext.wordpress.com/2013/05/06/honoring-a-customer-service-promise/#comments</comments>
		<pubDate>Sun, 05 May 2013 21:30:11 +0000</pubDate>
		<dc:creator>Rhonda</dc:creator>
				<category><![CDATA[Business/Work]]></category>
		<category><![CDATA[User experience]]></category>

		<guid isPermaLink="false">http://cybertext.wordpress.com/?p=10510</guid>
		<description><![CDATA[I was hunting for something on the internet&#8230; as you do. One of the potential suppliers didn&#8217;t have the exact item I was looking for, so I thought I&#8217;d contact them. One of their contact options was &#8216;live chat&#8217; available &#8217;24/7/365, no waiting&#8217;. So I clicked on the link. And got this: If you&#8217;re going [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10510&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>I was hunting for something on the internet&#8230; as you do. One of the potential suppliers didn&#8217;t have the exact item I was looking for, so I thought I&#8217;d contact them. One of their contact options was &#8216;live chat&#8217; available &#8217;24/7/365, no waiting&#8217;. So I clicked on the link. And got this:</p>
<p><a href="http://cybertext.files.wordpress.com/2013/05/live_chat.png"><img class="aligncenter size-full wp-image-10511" alt="live_chat" src="http://cybertext.files.wordpress.com/2013/05/live_chat.png?w=450&#038;h=370" width="450" height="370" /></a></p>
<p>If you&#8217;re going to make a statement that someone is available for &#8216;live chat&#8217; 24/7/365, then honor it. If you can&#8217;t honor it, don&#8217;t make that promise!</p>
<br />Filed under: <a href='http://cybertext.wordpress.com/category/businesswork/'>Business/Work</a>, <a href='http://cybertext.wordpress.com/category/technical-writing/user-experience-technical-writing/'>User experience</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cybertext.wordpress.com/10510/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cybertext.wordpress.com/10510/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10510&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rhonda</media:title>
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		<title>Another milestone! Three million views</title>
		<link>http://cybertext.wordpress.com/2013/05/02/another-milestone-three-million-views/</link>
		<comments>http://cybertext.wordpress.com/2013/05/02/another-milestone-three-million-views/#comments</comments>
		<pubDate>Wed, 01 May 2013 21:30:46 +0000</pubDate>
		<dc:creator>Rhonda</dc:creator>
				<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://cybertext.wordpress.com/?p=10506</guid>
		<description><![CDATA[Sometime in the past couple of days (end of April 2013), this blog hit three million views! It passed two million views in early August 2012, so it&#8217;s only taken nine months to go from two million to three million. In September 2011, this blog cracked the one million views mark since I started blogging [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10506&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Sometime in the past couple of days (end of April 2013), this blog hit three million views!</p>
<p><a href="http://cybertext.files.wordpress.com/2013/05/3million.png"><img class="aligncenter size-full wp-image-10507" alt="3million" src="http://cybertext.files.wordpress.com/2013/05/3million.png?w=450"   /></a></p>
<p>It passed <a href="http://cybertext.wordpress.com/2012/08/03/milestone-two-million-views/">two million views</a> in early August 2012, so it&#8217;s only taken nine months to go from two million to three million. In September 2011, this blog cracked the <a href="http://cybertext.wordpress.com/2011/09/21/one-million-views/"><strong>one million views mark</strong></a> since I started blogging in 2008. As I said when the total views passed <a href="http://cybertext.wordpress.com/2011/01/13/2010-blog-statistics/">half a million sometime in 2010</a>, I can’t even comprehend that number, so three million is mind-boggling.</p>
<p><a href="http://cybertext.files.wordpress.com/2013/05/3million02.png"><img class="aligncenter size-full wp-image-10508" alt="3million02" src="http://cybertext.files.wordpress.com/2013/05/3million02.png?w=450"   /></a></p>
<p>My weekday average number of views is between 4000 and 5000, and my monthly average is more than 110,000 views. I&#8217;ll do a full analysis at the end of this year, as I have done in previous years (see below for links).</p>
<p>However, despite the number of views and the overwhelmingly positive comments (&#8216;OMG! You saved my LIFE!&#8217;), I make no more than &#8216;pin money&#8217; from the &#8216;donate&#8217; button in the sidebar (<a href="http://cybertext.wordpress.com/2011/05/11/if-only/">http://cybertext.wordpress.com/2011/05/11/if-only/</a>); I also pay WordPress to NOT have random ads on this blog (my choice).</p>
<p>I mainly write this blog for me &#8212; I can&#8217;t possibly remember all the things I learn, so when I write instructions they are primarily to backup my brain ;-) Think of this blog as a dumping ground for all those random bits and pieces I learn each day. And yes, I definitely use my own blog to &#8216;remember&#8217; how to do something I may have only done once or twice before.</p>
<p>The fact that others (all three million others now!) find it useful too, is very humbling.</p>
<p>See also:</p>
<ul>
<li>2012 blog stats: <a href="http://cybertext.wordpress.com/2013/01/07/2012-blog-statistics/">http://cybertext.wordpress.com/2013/01/07/2012-blog-statistics/</a></li>
<li>2011 blog stats: <a href="http://cybertext.wordpress.com/2011/12/31/2011-blog-statistics/">http://cybertext.wordpress.com/2011/12/31/2011-blog-statistics</a>/</li>
<li>2010 blog stats: <a href="http://cybertext.wordpress.com/2011/01/13/2010-blog-statistics/">http://cybertext.wordpress.com/2011/01/13/2010-blog-statistics/</a></li>
<li>2009 blog stats: <a href="http://cybertext.wordpress.com/2009/12/31/revisiting-another-year-of-blogging/">http://cybertext.wordpress.com/2009/12/31/revisiting-another-year-of-blogging/</a></li>
<li>2008 blog stats: <a href="http://cybertext.wordpress.com/2009/01/04/looking-back-on-the-first-year-of-this-blog/">http://cybertext.wordpress.com/2009/01/04/looking-back-on-the-first-year-of-this-blog/</a></li>
</ul>
<p>[Links last checked May 2013]</p>
<br />Filed under: <a href='http://cybertext.wordpress.com/category/blogging/'>Blogging</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cybertext.wordpress.com/10506/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cybertext.wordpress.com/10506/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10506&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Rhonda</media:title>
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			<media:title type="html">3million</media:title>
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		<title>Word: Add a watermark to all sections at once</title>
		<link>http://cybertext.wordpress.com/2013/05/01/word-add-a-watermark-to-all-sections-at-once/</link>
		<comments>http://cybertext.wordpress.com/2013/05/01/word-add-a-watermark-to-all-sections-at-once/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 21:30:18 +0000</pubDate>
		<dc:creator>Rhonda</dc:creator>
				<category><![CDATA[Word]]></category>

		<guid isPermaLink="false">http://cybertext.wordpress.com/?p=10502</guid>
		<description><![CDATA[My colleague, C, was trying to add a DRAFT watermark to her Word 2007 document. She could add it successfully to the cover page, but as soon as she tried to add it to the even page section or the odd page section, whatever she&#8217;d added previously disappeared. This document had several sections, and each section [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10502&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>My colleague, C, was trying to add a <strong>DRAFT</strong> watermark to her Word 2007 document. She could add it successfully to the cover page, but as soon as she tried to add it to the even page section or the odd page section, whatever she&#8217;d added previously disappeared. This document had several sections, and each section is set for odd/even pages and a different first page for the cover page. Without investigating too closely, I suspected that a combination of odd/even pages, different first page, and <strong>Same as previous</strong> settings for the headers were at play here. I suggested she start at the end of the document and work her way back to the beginning, but that didn&#8217;t work either.</p>
<p>However, I found what <em>did</em> work and that was to set a custom watermark. First, I got C to delete all watermarks she&#8217;d just added (otherwise she would get two different watermarks on some pages), then I got her to do this:</p>
<ol>
<li>Go to the <strong>Page Layout</strong> tab.</li>
<li>Click the <strong>Watermark</strong> button in the Page Background group.</li>
<li>Select <strong>Custom Watermark</strong> (at the bottom of the shortcut menu).</li>
<li>Select the <strong>Text watermark</strong> option.</li>
<li>Change the <strong>Text</strong> field to <strong>DRAFT</strong>.</li>
<li>Click <strong>OK</strong>.</li>
</ol>
<p><a href="http://cybertext.files.wordpress.com/2013/04/watermark_word2010.png"><img class="aligncenter size-full wp-image-10503" alt="watermark_word2010" src="http://cybertext.files.wordpress.com/2013/04/watermark_word2010.png?w=450"   /></a></p>
<p>All sections (odd/even, and first page) had this watermark applied to them at once.</p>
<p>C was very happy and so was I, as it ended up being such a simple solution.</p>
<p>These same instructions apply to Word 2010 and possibly Word 2013.</p>
<p>See also:</p>
<ul>
<li>How to delete a stubborn watermark: <a href="http://cybertext.wordpress.com/2011/11/16/word-remove-a-stubborn-watermark/">http://cybertext.wordpress.com/2011/11/16/word-remove-a-stubborn-watermark/</a></li>
<li>Word 2003 instructions: <a href="http://cybertext.wordpress.com/2008/02/20/add-a-watermark/">http://cybertext.wordpress.com/2008/02/20/add-a-watermark/</a></li>
</ul>
<p>[Links last checked April 2013]</p>
<br />Filed under: <a href='http://cybertext.wordpress.com/category/software/word/'>Word</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cybertext.wordpress.com/10502/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cybertext.wordpress.com/10502/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10502&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Rhonda</media:title>
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		<title>Microsoft: Improve the OS, remove features</title>
		<link>http://cybertext.wordpress.com/2013/04/30/microsoft-improve-the-os-remove-features/</link>
		<comments>http://cybertext.wordpress.com/2013/04/30/microsoft-improve-the-os-remove-features/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 01:01:47 +0000</pubDate>
		<dc:creator>Rhonda</dc:creator>
				<category><![CDATA[Windows]]></category>

		<guid isPermaLink="false">http://cybertext.wordpress.com/?p=10500</guid>
		<description><![CDATA[One of my readers, Steven, has made a short video on how Microsoft have &#8216;improved&#8217; Sound Recorder &#8212; one of the products bundled with Windows &#8212; by removing its features. Yep, all of them. In Windows XP, Sound Recorder had several options; in Windows 7 (I don&#8217;t have Windows 8 so can&#8217;t test that), Sound [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10500&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>One of my readers, Steven, has made a short video on how Microsoft have &#8216;improved&#8217; Sound Recorder &#8212; one of the products bundled with Windows &#8212; by removing its features. Yep, all of them.</p>
<p>In Windows XP, Sound Recorder had several options; in Windows 7 (I don&#8217;t have Windows 8 so can&#8217;t test that), Sound Recorder has NO options. All you can do in Windows 7 is record. You can&#8217;t edit, mix, insert, copy/paste, use special effects, etc., all of which you could do in Windows XP&#8217;s Sound Recorder.</p>
<p>Here&#8217;s Steve&#8217;s video comparing the two: <a href="http://www.chelverton.com/download/Videos/New%20Software/New%20Software.htm">http://www.chelverton.com/download/Videos/New%20Software/New%20Software.htm</a></p>
<p>[Links last checked April 2013]</p>
<br />Filed under: <a href='http://cybertext.wordpress.com/category/windows/'>Windows</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cybertext.wordpress.com/10500/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cybertext.wordpress.com/10500/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10500&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>5</slash:comments>
	
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			<media:title type="html">Rhonda</media:title>
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		<title>Values need correct units</title>
		<link>http://cybertext.wordpress.com/2013/04/29/values-need-correct-units/</link>
		<comments>http://cybertext.wordpress.com/2013/04/29/values-need-correct-units/#comments</comments>
		<pubDate>Sun, 28 Apr 2013 21:30:11 +0000</pubDate>
		<dc:creator>Rhonda</dc:creator>
				<category><![CDATA[User experience]]></category>

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		<description><![CDATA[There was a whole lots of smoke hanging around our region of Western Australia over the weekend, so I went to the Department of Environment and Conservation website to see if there were any prescribed burns that might be causing it. There were. Normally, there&#8217;s a small map that shows the approximate location of the [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10494&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>There was a whole lots of smoke hanging around our region of Western Australia over the weekend, so I went to the Department of Environment and Conservation website to see if there were any <a href="http://www.dec.wa.gov.au/management-and-protection/fire/prescribed-burning/active-prescribed-burns.html">prescribed burns</a> that might be causing it. There were. Normally, there&#8217;s a small map that shows the approximate location of the burn, and if you click on the title of the burn you get the burn&#8217;s details, including a more detailed map.</p>
<p>Well, the small map didn&#8217;t show the location, and I couldn&#8217;t figure out where the burn might be from its title (&#8216;DON_917 Lindsay 39&#8242; wasn&#8217;t very helpful!), so I clicked on the title to get more information and found out that the burn was mapped as occurring in China! It was correctly listed as being close to Manjimup.</p>
<p>I guess someone forgot to add an &#8216;S&#8217; to the Latitude value, and it defaulted to &#8216;N&#8217;. Or they accidentally selected &#8216;N&#8217;. If it defaulted to &#8216;N&#8217;, that would indicate the software they are using was made in the northern hemisphere, and/or that someone hasn&#8217;t set the global setting for latitude for Western Australia to be &#8216;S&#8217;.</p>
<p>Whatever the reason, this map sure wasn&#8217;t very useful, especially to people who live close to that area and who might be impacted by a bushfire if it got out of DEC&#8217;s control, as has happened before with tragic results.</p>
<p><a href="http://cybertext.files.wordpress.com/2013/04/lat_long.png"><img class="aligncenter size-full wp-image-10495" alt="lat_long" src="http://cybertext.files.wordpress.com/2013/04/lat_long.png?w=450&#038;h=602" width="450" height="602" /></a></p>
<br />Filed under: <a href='http://cybertext.wordpress.com/category/technical-writing/user-experience-technical-writing/'>User experience</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cybertext.wordpress.com/10494/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cybertext.wordpress.com/10494/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cybertext.wordpress.com&#038;blog=2093541&#038;post=10494&#038;subd=cybertext&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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