More labeling woesMay 9, 2012
Sometimes you just wonder how people decide on the names for their company/product…. Their website gives you no clue as to the origin of the name either. And searching Google brought up a lot of hits totally unrelated to chilli sauce…
Update from one of my readers:
They have now a new product called “Jerk Sauce”. I’ve got a bottle of this and on the back label it says “tested on humans. Bon appetite!” One questionable labeling after another and it does not seem to stop! Apparently they have another sauce product called something “rub”.
My assistant Linda was there with her family and they approached the lady at the stand and asked about the name. The owner knows that the name is rather inappropriate (as their friends keep on pointing out to her), but apparently this is a family recipe and that’s what they always called it, so they decided not to change the name.
At least the stand gets the crowd talking and it appears to work as a marketing gimmick. Linda bought $50 worth of sauces from them and the entire time she could not stop giggling.