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Token language gesture

March 31, 2011

ANZ Bank — my business bank — asked me to participate in a survey about their website the other day. At no time in the survey was I asked what language I spoke. All questions were in English.

Yet at the very end of the survey I got a ‘thank you’ message — in12 languages!

If the survey is only in English, why on earth would they have one page, and the final page at that, in multiple languages? Very strange, and a token gesture in my opinion.

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