Google grammar
September 26, 2010Ah, Google! How we love you, and how we love how helpful you are when you think we’ve typed in something we shouldn’t have. But seriously, I think you need a lesson in the difference between “it’s” and “its”…
BTW, here’s a quick tip for remembering whether to insert the apostrophe or not — if you can substitute ‘it is’, ‘it has’, ‘it was’, then use “it’s”. If not, then it’s always “its”.
[Thanks to Dave G for alerting me to this.]
A known technique in keywords is the using of mis-spelt words as keywords if that’s how people generally are given to spelling them. I think this one’s a similar case. For all we know, maybe the pages that have the most helpful (technical) content have grammar mistakes, hence.