I renewed my STC membership the other day, and got an email letting me know that my official receipt and membership card would be available from their website in a few days. (As an aside, STC is no longer sending out printed membership cards; instead, we get a PDF we can print ourselves. I have no problem with that as I suspect printed membership cards were an expense that had little benefit — I wouldn’t think that many places or events required you to hand over your membership card; I’ve certainly never been asked for it in Australia or when I attended the STC Conferences in the US from 2001 to 2004.)
Anyhow, I log in to the STC website today to get my receipt and membership card, and this is what greets me:
The thing is that the subsequent pages have my correct name, but not this ‘Welcome’ page, where I am just a number! And it already knows enough about me to know that I’m already logged in.
This is NOT good communication from a society that is focused on communication, usability, and the like. And a society that prides itself on being personable to its membership — the receipt even says ‘We are committed to serving you…’ But in my opinion it’s not good service or good public relations to greet me by my membership number! I have a name and STC knows what it is, as evidenced on the subsequent pages.
[Link last checked December 2009]